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 REALITY NETWORK ® |
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Visibility
BY OWNER
Real Estate Franchise
| By Owner Reality Network Franchises |
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Appeal
A mainstay of the BY OWNER approach is to focus on Positive Visibility. Remember the Edsel? So does everyone else, but nobody bought one! The BY OWNER concepts, systems and franchise locations are popular with the public, and we intend to keep it that way.
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Trademarks
BY
OWNER holds two
federally trademarked logos which are available
to franchisees. One is the distinctive insignia. The other is the phrase Reality Network®. These
logos may be used independently or in any combination.
Signs
BY OWNER signs are
eye-catching and the trademark is a strong memory aid. No one
needs
to remember a name or even a phone number to inquire about a
property. All they have to remember are the words "By Owner" --
and
they do remember!
A Strong
Internet Presence
BY OWNER is committed to having a strong internet presence. This means maintaining a corporate website, making other national listing services available to franchisees, and encouraging franchisees to have their own websites as well.
The BY OWNER Reality Network® corporate website for Montana is at www.ByOwner-MT.com. It is designed to feature individual franchised offices. Each office may display an IDX link to their local MLS, all of their listings with multiple photographs, an article about themselves with a picture, information on each of their agents, and local businesses and agencies that they wish to highlight. A review of 10 of the major search engines (Google, Yahoo!, Netscape, MSN, AOL, etc), using the indicated search term, gives the following averaged results:
| Date | Search Term | Average Page |
|---|---|---|
| 3/9/05 | land for sale {franchise
city} {franchise state} |
1.0 |
| 3/9/05 | homes for sale {franchise city} {franchise state} | 1.1 |
| 3/9/05 | real estate for sale {franchise city} {franchise state} | 1.2 |
Office Display Center
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The
most effective
way to interest a buyer in a new property is to
let the buyer lead the way. All BY
OWNER offices have a colorful
professional photo display area where prospective buyers may
browse. This no-hassle enjoyable area is a real hit. Even
sellers look forward to seeing their properties displayed in an
eye-catching comfortable atmosphere.
Location
Location is a proven marketing tool that we promote heavily. We want BY OWNER franchisees to spend their time marketing listings -- not the location of their office. Many of the reasons for having a good location are obvious, but in our case there is an additional unique reason: Many potential clients walk into a BY OWNER office because they want to know what BY OWNER is all about. The logo alone attracts them -- if they see it!
In order to ensure that franchisees find a good location for their
new office, BY OWNER will
provide the Headquarters Team of Andy & Teri Polumsky to search for
potential offices. The Polumskys' qualifications include:
- Each is a Licensed Broker
- Each is a consistent Top Producer
- Each has served as President of their local Real Estate Board
- Teri was REALTOR® of the Year in 2001 and 2004
- Andy is a Trained Mediator
- Each has served as a Director for the Montana Association of
REALTORS®
- Each serves on Committees for the Montana Association of REALTORS®
- Andy serves on the Housing Needs Committee for the National
Association of REALTORS®
- Each has a background in Advertising and Marketing
- Together they own a successful BY
OWNER franchise