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 REALITY NETWORK ® |
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Background
BY OWNER
Real Estate Franchise
| By
Owner
Reality Network Franchises |
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BY OWNER -- In Business Since 1979
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Benjamin Franklin and a kite....
Henry Ford and an assembly line....
The most original creations begin with a
very simple thought.
And so it began with BY OWNER.
In a small town in
Montana’s Bitterroot Valley, two real estate
brokers wanted to sell their own home. There was no Multiple Listing
Service so they had to personally contact every real estate office in
town.
Each office they
contacted was glad to take the listing, but
reported there was no need to see the home – after all, they had seen
it before the current owners had purchased it.
The two brokers
thought they might have been better off if they had
just taken pictures of their home, made posters and tried to sell it
directly to the public. So, that's exactly what they did.
It was also very clear to them that the real estate industry needed to "think outside the box" and become innovative. Traditional real estate had not changed the way business was done for decades.
And, with that
simple realization, a new real estate franchise was
born!
The next few years
were spent creating and trademarking logos,
marketing tools and systems to make this very simple idea a
reality. And, today, BY OWNER
franchises are bringing buyers and
sellers together in a marketplace designed to meet their individual
needs.
BY OWNER franchisees allow
buyers and particularly
sellers a menu of services – allowing each sale to be tailored to the
needs of the people involved. It brings customer service to new level.
While BY OWNER franchises
appeal to buyers and sellers everywhere, we have found that we are
specially well suited for rural areas where people expect personal
attention. We've been providing what the public wants for over twenty
five
years. And now, traditional brokers are beginning to understand
us – and want BY OWNER
franchises of their own.